Kabocha (Japanese word for pumpkin) is revered in Japan and Korea for its health and wellness properties and is considered a staple of Asian cuisine.
The milk itself is an innovative, fully vegan-certified plant milk, rich in vitamin A, carotene, fibre, minerals and vitamins and has no artificial flavours, preservatives or colourings.
The product is already stocked in two high-end Japanese retail store chains with plans to reach over 5000 stores in Japan, Korea and China in the next couple of years.
"Our kabocha milk uses the un-exported tag-3 fruit, creating a high-value, sustainable and exportable product from produce that would otherwise go to waste," Newman previously said.
"It's immensely satisfying to have hit upon a new opportunity for New Zealand's kabocha industry."