Hawke’s Bay Tourism launches ‘Bay to Remember’ summer campaign

Hawke's Bay Tourism has launched the summer campaign 'Bay To Remember' to encourage locals and visitors to share memories through social media. Photo / Hawke's Bay Tourism

Hawke’s Bay Tourism has launched Bay to Remember, an engaging new summer campaign designed to spark connection and celebrate authentic Hawke’s Bay moments.

The campaign also hopes to inspire visitors and locals alike to share their most memorable experiences from around the region.

The initiative invites people to share a post of their favourite Hawke’s Bay photos using #baytoremember to social media.

If the account is public, it instantly feeds into a live online Memory Board on the hawkesbaynz website.

People can also enter the draw to win the Ultimate Bay to Remember Experience, valued at $5000.

As part of the campaign, large-scale photo frames have been installed at key visitor hotspots, encouraging people to stop, snap and share their own Bay memories.

Locals and visitors will be able to find the frames on the seaside of Par 2 on Napier’s Marine Parade, Pourerere Beach in Central Hawke’s Bay, and Splash Planet in Hastings.

The bright, bold installations are designed not only as fun photo opportunities, but also as visual reminders of the moments that make summer in Hawke’s Bay special.

Several tourism operators are also joining the movement, displaying portable frames at their sites and prompting visitors to capture and share the experience that defines their personal Bay to Remember.

Throughout summer, the Hawke’s Bay Tourism team will take the campaign to a number of major events across the region, including The Mockers, The Dudes & Stellar, Bridge Pa Wine Festival, Outfield Festival, Carl Cox, Art Deco Festival, and the Meatball Festival.

These activations will help inspire more people to share their Bay moments and boost campaign momentum during the region’s peak visitor season.

In January, the Memory Board will extend beyond digital channels and on to a digital display billboard at Hawke’s Bay Airport, showcasing visitor images to travellers as they arrive.

Hamish Saxton, CEO of Hawke’s Bay Tourism, said Bay to Remember was designed to shine a light on the region’s magic through the eyes of the people who experience it.

“Hawke’s Bay is a place where memories naturally happen, from beach days and vineyard sunsets to family cycling adventures, fantastic food, and long summer evenings.

“Bay to Remember celebrates those special moments and helps us share them with the world.

He said by encouraging visitors and locals to capture and post their experiences, they are not only creating a collective story of summer in Hawke’s Bay, but also generating authentic, compelling content that inspires future travel.

“This campaign will support the vibrancy of our visitor economy and strengthen the region’s identity as a place people love to return to.”