Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Hawke’s Bay sheep and farm numbers take a hit, Federated Farmers on a campaign to ‘save’ those remaining

Michaela Gower
By Michaela Gower
Multimedia Journalist, Hawke's Bay Today·Hawkes Bay Today·
8 Jun, 2025 06:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Ryan Bridge talks to Paul Spoonley about NZ's population and future concerns. Video / Herald NOW

In 32 years, Hawke’s Bay has lost more than two million sheep.

Sheep tallies from Stats NZ highlight a drop from just below 5 million (4,995,476) in 1990 to below three million (2,788,789) in 2022.

Stats NZ figures also show the number of farms in the region have also dropped from 3923 in 2002 to 2427 in 2022.

Hawke’s Bay Federated Farmers president Jim Galloway says his group has now launched a national “Save Our Sheep” campaign, calling for urgent action to halt the potential collapse of New Zealand’s sheep industry.

He said farmers were at a crossroads between practicality and profitability, and something needed to be done.

Advertisement
Advertise with NZME.

“Losing a million sheep a year in New Zealand, it’s looking like it’s going to become an industry that is not sustainable.”

A Beef + Lamb report found that sheep numbers in the East Coast, which includes Hawke’s Bay and Gisborne/Tairāwhiti, were down 2.4% in the year to June 30, 2024, to an estimated 5.92 million head.

The reduction in flock size was driven by poor pricing for sheep, weather conditions, cashflow management, focus on rebuilding infrastructure and farmland and greater stock losses due to animal health, the report said.

Advertisement
Advertise with NZME.
Save our Sheep wants to see a halt in the decline in sheep numbers. Photo / Michael Craig
Save our Sheep wants to see a halt in the decline in sheep numbers. Photo / Michael Craig

Sheep had become largely only useful for their meat rather than having a dual purpose for wool, so the profitability had been harder to keep up, Galloway said.

“It’s another reason why farmers have been selling.”

He suspected the number of farms and sheep in Hawke’s Bay would decline further in 2025.

“Just in the last three months, we have seen 2800ha approved for forestry in Central Hawke’s Bay.”

He said the reduction in hill country land couldn’t all be attributed to farm-to-forestry conversions and the Emissions Trading Scheme, but believed it played a massive part.

“What we are looking at is trying to make sure the Government settings are not disadvantaging farming over forestry.”

In one generation, New Zealand has lost over two-thirds of the national flock, reducing from over 70 million sheep in 1982 to fewer than 25 million sheep today.

Are pines to blame for fewer sheep?

President of the NZ Institute of Forestry, James Treadwell, said forestry was being used as a scapegoat by farmers, and the national reduction in sheep numbers couldn’t be attributed to pines.

Advertisement
Advertise with NZME.

“This whole concept that all these land use changes are the result of forestry is blatantly untrue, and it is mainly as a result of dairy.”

He said the amount of forestry nationally equated to the same amount as 20 years ago, based on what was cleared, converted, and planted.

Pine trees have come under fire in recent years and blamed by some for the reduction in sheep numbers.
Pine trees have come under fire in recent years and blamed by some for the reduction in sheep numbers.

“There is a false sense out there, and I understand how people believe it, but it is not true.”

He said there needed to be a shift in New Zealanders’ perspective on land use to diversify and maximise profits.

“The beauty with New Zealand is we have always been able to change land use so the owner has been able to do what they want to do.”

He said changes at Government level would not only impact forestry, but also other land owners who wanted to retire land unsuitable for farming.

Treadwell said it was a misunderstanding that there had been an increase in pines planted for offsetting carbon.

“Most of the new trees that are being planted are being planted for timber, and yes, we will claim the carbon because we can ... but they are going to be harvested and replanted.”

Government reaction to Save our Sheep

Agriculture and Forestry Minister Todd McClay said Federated Farmers’ campaign highlighted why the Government was taking action to stop the wholesale loss of productive farmland to pine trees.

He said in December 2024, the Government announced a ban on full farm-to-forest conversions, and legislation would be passed by October and backdated to that announcement, to stop blanket ETS planting on productive farmland to give sheep and beef farmers a fair go.

“Under the last Government, sheep and beef farms across regions like Hawke’s Bay were bought out by carbon speculators, driven by careless and unbalanced ETS settings.”

“We’re not anti-forestry, but it can’t come at the expense of high-quality, safe and sustainable food production.

McClay said they wanted to level the playing field and back farmers “to grow the best lamb and mutton in the world — and sell it to the world”.

Michaela Gower joined Hawke’s Bay Today in 2023 and is based out of the Hastings newsroom. She covers Dannevirke and Hawke’s Bay news and loves sharing stories about farming and rural communities.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Hawkes Bay Today

Hawkes Bay Today

Coldest morning of the year hits Hawke's Bay, just in time for Matariki

19 Jun 12:19 AM
Hawkes Bay Today

Two seriously injured in intersection crash near Hastings

18 Jun 11:33 PM
Premium
Hawkes Bay Today

'Overly aggressive' letter from Napier mayoral candidate upsets national motor caravan body

18 Jun 06:08 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Coldest morning of the year hits Hawke's Bay, just in time for Matariki

Coldest morning of the year hits Hawke's Bay, just in time for Matariki

19 Jun 12:19 AM

Don't worry, it's warming up now.

Two seriously injured in intersection crash near Hastings

Two seriously injured in intersection crash near Hastings

18 Jun 11:33 PM
Premium
'Overly aggressive' letter from Napier mayoral candidate upsets national motor caravan body

'Overly aggressive' letter from Napier mayoral candidate upsets national motor caravan body

18 Jun 06:08 PM
Belle of the ball: Shop owner gives away formal dresses and suits to high schoolers

Belle of the ball: Shop owner gives away formal dresses and suits to high schoolers

18 Jun 06:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP