The brand prides itself on its clothes being locally made, with its website listing factories in Auckland, Hamilton and Napier.
As of Tuesday morning, the brand’s website was hosting a page titled “Sustainability and Ethics” showing photos of 18 factory workers, and captioned: “The lovely team in our Napier factory, ‘Made It Here’, make a majority of the clothing we sell. Between them, they have over 300 years of experience in the sewing industry.”
By 1pm, the page had been altered and the photos removed. However, it still re-inforced the importance of buying New Zealand-made products.
The Companies Office lists two directors, Lauren Hart and Victoria Walling, both of Napier.
At the 2015 Westpac Hawke’s Bay Chamber of Commerce Business Awards, the company won both the supreme Westpac Business of the Year Award and Napier City Council’s Medium-Large Business Award categories.
Around that time, it was also paid a visit by then-Prime Minister Sir John Key.
The company has not responded to questions about why the factory is closing, how many workers are affected, or where the clothing will be manufactured instead.
With RNZ.