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Home / Hawkes Bay Today

Hastings supermarket sausage crowned best in Hawke’s Bay

Jack Riddell
Jack Riddell
Multimedia journalist·Hawkes Bay Today·
22 Oct, 2025 09:27 PM2 mins to read
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New World Hastings butchery manager Cissy Morrell and produce manager Aiden Theedom celebrating their medals at the butchery department.

New World Hastings butchery manager Cissy Morrell and produce manager Aiden Theedom celebrating their medals at the butchery department.

Hawke’s Bay’s best sausage has been crowned.

New World Hastings’ butchery has walked away with three medals at this year’s Dunninghams Great New Zealand Sausage Competition.

The supermarket’s beef, Worcestershire and cracked pepper sausage won gold at the competition, the only Hawke’s Bay sausage to do so.

New World Hastings butchery manager Cissy Morrell said the idea came from an old recipe.

“But we just like blinged it up a bit and put the old-fashioned Worcestershire sauce in it, and it just worked.”

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Morrell, who has been with the butchery department at the supermarket for 15 years, said the sausage has a great texture, vibrant colour and cooks amazingly well with not too much fat and no preservatives.

She recommended eating the gold medal sausages with a nice light salad.

“They’re actually better than a steak,” she said.

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Morrell said with the high prices for meat, more people are turning towards cheaper cuts.

“Which are your sausages – why not give them something that’s good?”

New World Hastings’ butchery also won a silver medal at the competition for its pork, cranberry and camembert sausage and a bronze for its Korean beef kalbi sausage.

Other Hawke’s Bay butcheries walked away from the competition with medals, with The Classic Butcher Havelock North claiming a silver medal for its Cumberland sausage, and Camberley’s Wild Game winning two bronze medals for its cheese kransky and old school saveloys.

Lucas and Sons’ pure beef sausages won a bronze and New World Havelock won a bronze for its sweet summer heat sausage.

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