This was a term coined by the New Zealand Automobile Association (AA) in 2013 in response to a localised price drop trend across competitors following Gull's introduction into a new location.
Although the addition to the community would not mean the creation of any new jobs, Mr Michewski said that research in Pukekohe after a new Gull station was opened there showed consumers saved about $130 a year as a result of the price drops.
"Everybody will benefit."
There had been opportunities for employment during the construction phase with local subcontractors being involved in the project, although the primary contractor was from out of town, he said.
"While those workers are in town though they are spending money on accommodation and food, and we are looking at employing some local people for six weeks when it opens to show people how to use the fuel pumps."
Feedback from consumers had shown that people enjoyed the convenience and speed of using the unmanned stations, he added.
In July this year fuel retailer Caltex Australia took over New Zealand-owned Gull, in a deal worth $325 million.