Pierre van Heerden, general manager for Sanitarium Health & Wellbeing Company, says building happy, healthy children and communities is what the TRYathlon is all about.
"Every year it's fantastic to receive positive feedback on an event which grows year-on-year and we expect this series to be no different.
"It's so important for kids to get active at a young age and it's great to be involved in an event which encourages them to do just this in a fun environment," says Mr van Heerden.
The Sanitarium Weet-Bix Kids TRYathlon is the world's largest triathlon Series for under 16s and every child who participates receives a certificate and a medal along with a race pack, a race T-shirt, and a swim cap for all swimmers.
To ensure even more children can take part, teachers and community leaders can apply for support on behalf of a child through the Weet-Bix Foundation.
The foundation provides worthy nominees with a subsidy of Sanitarium Weet-Bix Kids TRYathlon entry fees, or a subsidy of necessary equipment to complete the event.
The Sanitarium Weet-Bix Kids TRYathlon events have a limited number of places available, so schools and individuals who want to be involved should get in as soon as possible to avoid disappointment. Entries cost $42.50 per person but discounts are offered if you enter in a team of two, as part of a family, or as part of a school.
-Registrations for the 2014-2015 Sanitarium Weet-Bix Kids TRYathlon series and nominations for Weet-Bix TRYathlon Foundation can be completed online at
http://tryathlon.weetbix.co.nz or by phoning 09 531 5080.