Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Forty years service full of variety at Metalform

By Dave Murdoch
Bush Telegraph·
18 Jun, 2020 09:59 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Terry Webber with Geoff Easton at the V1300 Press Brake where Terry works.

Terry Webber with Geoff Easton at the V1300 Press Brake where Terry works.

"It might be 40 years but it has gone in a flash and it has never been boring," said Terry Webber after reaching 40 years of service at Metalform in Dannevirke.

He puts it down to the company's preparedness to innovate to meet the needs of the time, no better illustrated than by its production of surgical face screens to help in the fight against Covid-19.

According to Geoff Easton that was conceived on a Saturday night following a TV bulletin highlighting the shortage of PPE gear, designed and materials sourced by Monday night and into production two days later.

For Terry it has been like that (although not quite as rapid) all his working career.

After leaving school and working as a welder for three years in Marton he joined WB Easton as a labourer in 1980, working on the present site of Metalform and gaining an apprenticeship. It became Metalform when WB Easton split, Geoff Easton buying what became Metalform and the rest becoming Easteel.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

At that time Metalform was a sheet metal shop making products at the request of other companies, particularly insulation for freezing works and Watties and rotary display stands.

It was also involved with some major projects in this time, playing a major role in building NZ Woolspinners, which is today Canterbury Spinners.

Terry says there was a real variety of work and processes were very basic, working manually from chalk designs on the floor with tin snips. It then morphed into written plans and machinery and now into paperless computer designs and sophisticated machinery.

Advertisement
Advertise with NZME.

Terry says the first big change was the use of the CNC Turret Punch about 1991 which could be programmed to make any sheet metal shape.

By then he said the company had moved to production of products in bulk like the first helicopter fertiliser buckets – designed in the workshop and the early mowers.

Terry went from apprentice to workshop manager, serving in that role for nearly 15 years. He then moved into sales which he thoroughly enjoyed, getting out to meet people and see how other businesses worked. Geoff said Terry's experience in manufacture helped a great deal in sales.

After another 15 years in sales Metalform moved its assembly division to Oringi and Terry was assembly manager in charge of setting up the plant. He enjoyed turning an empty building into an effective assembly operation.

Discover more

Dannevirke Sports Colts draw with CHB

16 Jun 10:00 PM

Family Affair celebrates Relay For Life

16 Jun 04:48 AM

Dannevirke venue for Tux NZ Yarding Challenge

17 Jun 01:00 AM

Kickoff at last for 2020 club rugby

18 Jun 01:00 AM

With the move back to town to expand into the former Easteel site, Terry returned to the workshop becoming the folding department manager, a critical part of the production process where accuracy to less than half a millimetre is critical for robotic manufacture.

Variety of products from Metalform is still the norm, keeping Terry interested and involved. Products like frost fans for orchards, electronic advertising for fast food companies, and fire-fighting units for emergencies sit alongside the Tow and Mow, Tow and Fert, Tow and Collect products.

Terry has no plans to retire, and is happily living in Dannevirke with wife and two grown-up kids, looking forward to the next innovations Metalform introduces to make the job continue to be interesting.

Geoff says Terry has been a very good and loyal employee and their partnership has been a lot of fun over the years.

Save

    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Date set for new Puketapu Bridge to open: 'It means so much to our community'

Premium
Hawkes Bay Today

Wairoa: Nine tries in muddy Mahia Barry Cup defence

Hawkes Bay Today

Teen killer escaped custody by fleeing Hastings Health Centre with cast on arm


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Date set for new Puketapu Bridge to open: 'It means so much to our community'
Hawkes Bay Today

Date set for new Puketapu Bridge to open: 'It means so much to our community'

Hawke's Bay community buzzing as date set for opening of Puketapu Bridge.

21 Jul 01:25 AM
Premium
Premium
Wairoa: Nine tries in muddy Mahia Barry Cup defence
Hawkes Bay Today

Wairoa: Nine tries in muddy Mahia Barry Cup defence

20 Jul 11:58 PM
Teen killer escaped custody by fleeing Hastings Health Centre with cast on arm
Hawkes Bay Today

Teen killer escaped custody by fleeing Hastings Health Centre with cast on arm

20 Jul 10:57 PM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP