Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Flaxmere Ward: Henry Heke and Henare O’Keefe running for one seat on Hastings District Council

Linda Hall
By Linda Hall
LDR reporter - Hawke's Bay·Hawkes Bay Today·
20 Aug, 2025 11:45 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Well-known Flaxmere personalities, current Hastings District Council councillor Henry Heke (left) and former councillor Henare O'Keefe, are battling it out for the one vacancy on the Flaxmere Ward. Photos / NZME

Well-known Flaxmere personalities, current Hastings District Council councillor Henry Heke (left) and former councillor Henare O'Keefe, are battling it out for the one vacancy on the Flaxmere Ward. Photos / NZME

Henry v Henare – it’s a local government election fight that a boxing ring announcer would enthusiastically play up as “The Battle for Flaxmere”.

But even though it’s a contest between two well-known men who enjoy the sweet science, there’s not a lot of sparring going on.

Henry Heke and Henare O’Keefe are vying to be Hastings District Council’s Flaxmere Ward councillor – of which there can only be one – in the October local body elections.

The incumbent is Heke, who beat four candidates for the seat in 2022 when O’Keefe stepped down following a 15-year stint on council after his wife Pam O’Keefe died.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

O’Keefe is now back and challenging Heke for his old role.

But both of them are throwing more aroha and respect than jabs at each other at the moment.

Heke said his opponent wore his heart on his sleeve and was not shy to ask for help for those in need.

“Henare is a good grandfather and was a great husband to his lovely wife, Pam.

Advertisement
Advertise with NZME.

“And, as everyone knows, he was a father to many who didn’t have fathers and grandfathers.”

O’Keefe said Heke was a good man who had his love.

“As soon as you say you’re standing for office, there’s a bullseye that automatically materialises between your shoulder blades. You need a cast-iron constitution,” O’Keefe said.

“I don’t play politics, I’m not about crucifying and criticising. It gets you nowhere, so anybody who puts their name forward for public office, including Henry, has my admiration, respect, and my love.”

O’Keefe, who was honoured with the Queen’s Service Medal in 2011 for his community work, said once upon a time, people went around Flaxmere.

“They went to it temporarily, but they never became domicile there.

“But now people come here for the affordable housing, the supermarket and the amazing Flaxmere Parkrun.

“The run has attracted people to our township that might never have ventured here and they get to see what a great place it is.”

Heke agreed.

“Pre-cyclone, Flaxmere was the strongest and fastest-growing community in New Zealand,” he said.

Advertisement
Advertise with NZME.

“That means what we did as a council fulfilled the aspirations of the community that were set 60 years ago, which was to build a strong, vibrant community that was going to sustain the growth of Hastings.

“My catchphrase is Fast Forward Flaxmere. The council has made provisions to ensure that the infrastructure is in place for any future development or growth.”

Heke, who with his wife Monique Heke became well-known as contestants in My Kitchen Rules in 2015, winning the People’s Choice award, said the council can have some influence in Flaxmere by ensuring it doesn’t stall the township’s future development.

O’Keefe said the council needed to concentrate on Flaxmere’s housing and get more of it across the line.

“It’s everybody’s God-given right to have a safe, warm place to live.”

Rates increases were a subject both candidates agreed needed to be addressed.

Advertisement
Advertise with NZME.

Heke said some ratepayers thought rates were a waste of their money with no value.

“There is value in paying rates, and as a council we need to communicate that to our ratepayers,” he said.

“The other thing is that rates haven’t increased much in previous years. Not enough to keep up with infrastructure. So now the current ratepayer is carrying the burden.”

He said being a councillor was a tough job, but he was proud to be Flaxmere’s voice.

“I remind people that I don’t work for Hastings District Council. I’m there on behalf of the ratepayer.”

O’Keefe had a different opinion on rates.

Advertisement
Advertise with NZME.

“Everyone is talking about rates and the cost of living. The council can have an impact on that by capping rates and I’m all for that. But that’s something the council would have to work through.

“Perhaps some things have to go, and we concentrate on the bricks and mortar without losing the warm and fuzzies.

“Because you’ve got to have a nice city, with parks you can take your kids to and a swimming pool where people can go and relax. We have to find that balance.”

Flaxmere residents will have the final say on who represents them when voting documents are delivered between September 9-22. Voting closes at noon on October 11.

LDR is local body journalism co-funded by RNZ and NZ On Air.

Save
    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

'Achievement belongs to everyone': Since 1991 almost $5 million raised for charity

Premium
Hawkes Bay Today

Just over 40 jobs to go at EIT in restructure

Hawkes Bay Today

Man who took up golf for first time as retiree hits two holes-in one in two months


Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

'Achievement belongs to everyone': Since 1991 almost $5 million raised for charity
Hawkes Bay Today

'Achievement belongs to everyone': Since 1991 almost $5 million raised for charity

A special lot features large-format bottles from five acclaimed winemakers.

20 Aug 10:29 PM
Premium
Premium
Just over 40 jobs to go at EIT in restructure
Hawkes Bay Today

Just over 40 jobs to go at EIT in restructure

20 Aug 08:00 PM
Man who took up golf for first time as retiree hits two holes-in one in two months
Hawkes Bay Today

Man who took up golf for first time as retiree hits two holes-in one in two months

20 Aug 06:00 PM


Farm plastic recycling: Getting it right saves cows, cash, and the planet
Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

10 Aug 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP