For Villa Maria's chief winemaker, Nick Picone, the answer to success, apart from motivated and smart winemaking, literally lies in the soil.
The Keltern vineyard near Maraekakaho is a top venue for the creation of top wines, especially chardonnays.
It is a warm inland site buffered by the Ngaruroro River and spread across an ancient riverbed. It has deep loams and free-draining gravels rocks.
He said while Keltern wines already had a good reputation prior to 2011, in all likelihood it was the 2010 vintage which led to the wine really taking off and attracting the attention of critics and consumers alike.
"Now each vintage sells out and the wines have a very strong following," Mr Picone said.
Awards such as the Champion of Show for the Hawke's Bay region cemented the reputation of a wine, and the Keltern Chardonnay 2010 was rightly acclaimed, he said.
Besides the local success it also gathered a record 11 trophies at shows and competitions the same year.