Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Editorial: Racism doesn't have to be blatant

By Craig Cooper
Hawkes Bay Today·
25 Dec, 2020 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Maori want to co-manage fresh water resources such as the Tukituki river near Haumoana.

Maori want to co-manage fresh water resources such as the Tukituki river near Haumoana.

The Broadcasting Standards Authority has upheld a complaint against broadcaster Sean Plunket that is highly relevant for Hawke's Bay.

Plunket was found to have breached BSA standards because he "amplified negative stereotypes about Māori".

The BSA said Plunket's comments and approach had the effect of reflecting and amplifying casual racism towards Māori.

His comments, which we aren't going to repeat, "were either intended to encourage harmful tropes and views, or reflected ignorance at a level that is offensive and harmful to Māori".

The finding is relevant to Hawke's Bay Today for several reasons.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

As a publisher, we need to make sure that we are not reinforcing those stereotypes. And as a publisher, we are responsible for those types of comments that readers make on Facebook, and in texts to us.

Texts are frequently deleted because they are racist. So are Facebook comments. We ban the commenters.

It is easy to ban blatant racism. As the BSA decision highlights, racism is subtle, it has layers.

Advertisement
Advertise with NZME.

This past week, two issues have caused debate amongst our online community of readers. A Māori garden planned for Art Deco week, and Ngati Kahungunu's support for a South Island iwi's bid for co-management with the Crown of fresh water.

In response to the garden, one commenter asked why we needed a Māori garden during Art Deco week, and lamented "why can't we all be one people?".

That comment is laden with racial offence. Not least of all, because for us to "all be one" would require the eradication of our indigenous people.

There's a name for that, it's genocide and it's been out of fashion for some time now.

There were similar comments on the story published about Ngati Kahungunu's support for Ngai Tahu.

Get ready for the country's iwi to back Ngai Tahu on this, because iwi have had enough of the exploitation of a resource that the Treaty of Waitangi should have allowed joint custody if, but as we all know, didn't.

Do a little research into the British conduct of the mid to late 1800s and you'll find that New Zealand isn't the only country that entered into a treaty with the British, who then reneged on the deal.

It is difficult to draw any conclusion other than 'ripped off' if you listen to both sides of the Treaty debate.

In Hawke's Bay, water equals wealth. Rich soils that nurture fruit trees require more water than most commercial exploitations of land. Māori want a say in the use of water and it's not hard to see why.

Hawke's Bay should watch the Crown management and iwi intervention with interest because it has huge implications for this region.

Advertisement
Advertise with NZME.

This is where that BSA ruling gives us food for thought. Racism is subtle. And racism is fertilised by ignorance.

Many of us have noted in 2020 'things have changed, do I need to re-evaluate my view on this?"

Next time, before we lament "why can't we all be one people" we should think of the implications beyond that and other comments.

And maybe take the time to inform our views with a little education, as well as emotion.

Save

    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Family returning home to mourn 11yo after 'routine flu' turns fatal

26 Jun 02:35 AM
Hawkes Bay Today

From highway to the bush: Spiked car crashes, police dogs track down pair inside

26 Jun 01:53 AM
Hawkes Bay Today

'The human threads that bind us': Māori art transforms new Te Ahu a Turanga highway

25 Jun 11:24 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Family returning home to mourn 11yo after 'routine flu' turns fatal

Family returning home to mourn 11yo after 'routine flu' turns fatal

26 Jun 02:35 AM

Mateo Deveraturda died a fortnight after his flu-like symptoms deteriorated.

From highway to the bush: Spiked car crashes, police dogs track down pair inside

From highway to the bush: Spiked car crashes, police dogs track down pair inside

26 Jun 01:53 AM
'The human threads that bind us': Māori art transforms new Te Ahu a Turanga highway

'The human threads that bind us': Māori art transforms new Te Ahu a Turanga highway

25 Jun 11:24 PM
'Locals supporting locals': Rural ambulance efforts recognised

'Locals supporting locals': Rural ambulance efforts recognised

25 Jun 11:22 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP