There is a vibrancy about the region as the holiday season hits high gear.
There are a lot of people arriving for a break in the Bay.
In Napier the signs are there that things appear to be on the up in the form of a string of new building developments which have changed the central city landscape.
There are predictions of economic growth, more jobs and better wages, and while that has to be viewed with some caution there is a good feeling in the air. Being the height of the tourism season does help as the streets fill and the cafes and hotels hum.
The terms being used within the Bay's tourism industry consist of words like "very positive" and "looking strong" and that in itself is positive.
The only danger is that upon hearing that things are looking up, people decide to relax and sit back to watch it happen and then open a bottle of bubbly to celebrate a terrific 2014.
More than ever, the resolve has to be one of remaining wary, but remaining focused, and to plan and build on successes gained.
We are lucky to live here in a great region, but when it comes to reinforcing just how good things can be, or become, luck does not come into it.