Now, there is a growing movement of people whose lives have been damaged by the drug - be it personally or through a loved one.
It is these people who are the heroes - the ones that are speaking out against it. We have highlighted this on the front page of today's paper, with a story about a community hui on methamphetamine that was held in Waipukurau yesterday.
It was organised by Central Health mental health support worker Nicky Prisk, who enlisted the help of support group New Zealand 'P' Pull to host the event.
A challenge was issued to political parties to invest in prevention and education to deal with the problem.
It is something our politicians, in an election year, should take seriously.
The eradication of this scourge should be a top priority of the government and our community leaders - before it is too late.