He states there are large numbers of poor Maori and Pacific Island families coming into hospital with mostly children of pre-school age.
It is well known that historically Maori and Pacific Island communities are over-represented in many negative social statistics.
While this representation may appear to be ingrained, grassroots initiatives such as IronMaori are one of many community avenues capable of helping reverse the trend.
To some the scale of the problem may be disheartening.
But when one considers the skyrocketing popularity of IronMaori since its 2009 inception, one must surely be filled with a sense of optimism.