What a stellar few months it's had. On April 23, Tag Oil tapped the Tararua terroir in a flash of unaccustomed limelight.
Three days later, a local scooped a $14 million Lotto win.
Fourteen days following that, Tag Oil was high-fiving itself after finding oil indicative "mud-gas".
This week John Key himself rode in to inspect the boomtown - the first prime minister to visit in 29 years.
It comes as no surprise to me, then, that prisoner David Lothien fled his Corrections van as it passed through the town. He wanted in.
Of all places to escape on a 153-kilometre journey from Waikato to Hawke's Bay Prison, the inmate exited at Dannevirke. As a schoolboy, I'd have collapsed with mirth. But, given its newfound luck and my own growing fondness for this proud inland town on the up, I say nice choice, Mr Lothien.