Either way, most ripe of age in Hawke's Bay have had at least an oblique involvement with the world-class palliative care administered therein.
A recent report showed that the age, construction and site of the hospice's current home on Knight St limited the opportunity for further growth and modernising.
Additionally, a recent palliative care review highlighted the need to continue to attract the best people and keep up to date with best practice.
These factors, not to mention an ageing population, are driving a growing industry and underscore the need for a more suitable premises.
Requirements such as privacy and quiet bedrooms are at stake. Hence, so too are the hospice's cornerstones of caring, sanctity and end-of-life integrity.
All need to be future proofed.
Cranford is an institution in this region. By that I mean it's more a philosophy than bricks and mortar.
With continued community support it stands to reason that, wherever it finds itself, the end of life journey and compassion will travel well.