Known formerly as The Junction due to its position as the road and rail pivot between Wairarapa, Manawatū and Hawke's Bay, ironically Woodville is now paying the price for a once lucrative location.
Palmerston North mayor Grant Smith estimates his city may be losing $60,000 a day in lost business. The figure on this side of the gorge is possibly no healthier.
But what we're also eulogising is a landmark that had cultural, historical and geological significance. It was the one stretch where the kids went silent, in awe of the army-green bush extending into the heavens on both flanks.
This is more than just being cut off at the pass; it's about losing a fondly travelled landmark.