Hawke's Bay Today is a proud supporter of the calendar, this year providing the photography and words about the selected heroes.
The official launch at Te Aranga Marae on Monday was attended by more than 100 guests along with the heroes, an individual or group for each month of 2012. On page four today you can see the range of inspiring people from Flaxmere who were selected as heroes for the calendar.
Chairman of the U-Turn Trust, Rex Graham, said the difficult task was picking just 12 from the potential heroes. "We were just overwhelmed by people that could have gone into the calendar," he said.
District councillor Henare O'Keefe always has a nice turn of phrase when it comes to describing how much people such as these mean to the community.
"They are the glue that holds this community together, they are simply outstanding," he said. "Sure we have some issues, but guess what? We have the solutions as well."