You only need visit the airport at one of its many busy times to understand that efficient, affordable, air travel is becoming ever more important to the region.
And while we might say that "affordable" air travel is not always attainable under the current situation of a one-carrier monopoly, Air New Zealand and the airport company are most definitely efficient at getting people in and out of Hawke's Bay.
That is important to us, particularly from a business perspective. The region does a lot of trade with New Zealand's main centres, into Australia and, increasingly, Asia.
It is hard to see Hawke's Bay Airport doing anything other than increase in importance as a vital link to the world for an otherwise isolated region.
Talk continues behind the scenes to try and attract another carrier but there are never any guarantees in these things.
It is highly encouraging, however, that critical work has been completed this year on extending the runway to 1750 metres so it is long enough to take small jets, and on hiring a business development manager and rolling out plans for a business park.