"We need to tell our story loudly and proudly."
The awards judges said the calibre of finalists this year had been "extremely high" but Breakers "definitely had the edge" when it came to picking the supreme award winner.
"The winners tonight have many things in common - they identify their challenges and they put their focus and energy into solutions," Ms McDade said.
NZME's eastern region general manager, James Cooper, said the award sponsors and judges had been "blown away by the hard work, determination, vision and entrepreneurial spirit" of the businesses that had entered the awards.
Russell Broughton, general manager of Hawke's Bay Today, an NZME company, said the awards were a tremendous platform to recognise and celebrate Hastings businesses which were achieving great success in what were still difficult economic times.
A new award this year was the BWR Service to Business Personality recognising a Hastings CBD Business individual who has contributed to and supported the local business community.
The award was "very deservedly" won by Coralie White of Suzelle Lingerie & Swimwear.
Guest speaker at the awards was extreme adventurer and motivational speaker Kevin Biggar whose feats of endurance have included rowing the Atlantic and trekking to the South Pole.
Mr Biggar - whose Atlantic experience included a night where he was "flung out into the dark churning water" - said those at the awards faced a different type of challenge, but one that was no less demanding.
"You guys are on an adventure of your own as you build the brand of Hastings, as you ride the ebbs and flows of the business cycles, and as you take your business to the next level - you're on a business adventure."