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Home / Hawkes Bay Today

Disastrous designs and bizarre product placement: Project Runway debuts

Gracie Taylor
By Gracie Taylor
NZ Herald·
1 Oct, 2018 07:31 AM4 mins to read

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Project Runway NZ. Photo / Supplied

Project Runway NZ. Photo / Supplied

We are in the midst of a surge of Kiwi reality television and in amongst the search for love, the frantic DIY and the quest to be the best cook, we have Project Runway NZ where a group of 14 ambitious designers compete for the opportunity of a lifetime.

After settling in to watch the first episode, we can report it certainly raised a few eyebrows - and hemlines.

CONVOLUTED PRODUCT PLACEMENT

As the first challenge unfolded, producers weren't coy about integrating their sponsors, challenging designers to create a cocktail dress inspired by the flavour of the soda they had unwittingly consumed at a welcoming party.

Hmmm Scandanavian soda...
Hmmm Scandanavian soda...
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Contestants had to create an outfit that reflected one of four flavour combos; watermelon and mint, elderberry and herb, salted lychee or pear and basil.

Weird? One hundred per cent.

Viewers weren't the only ones left bemused. Designer Peni didn't know what the heck basil was.

"I know what pear is, but what is basil!?"

Poor Peni.

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OUT OF THEIR DEPTH

To be fair, the first challenge was a hot fruity mess - but never the less, all the designers gave it a good crack.

A cocktail dress should be simple, elegant and dressy – but trying to draw inspiration from a soda flavour proved a step too far for some of the designers.

Lenon's tartan situation. Photo / Supplied
Lenon's tartan situation. Photo / Supplied

Lenon left things to the very last minute when his ruffle designs didn't work out, instead grabbing some dishevelled tartan fabric to 'zjoosh' up his garment. The 'finished' look, looked far from finished.

Massey made it very clear from the beginning that he had never made womenswear before. His aesthetic is 'sporty and utilitarian' and he found sewing darting for breasts quite the challenge.

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Massey gave it a good crack. Photo / Supplied
Massey gave it a good crack. Photo / Supplied

His design looked like a "high school ball dress" according to judges and was labelled "pedestrian" by Sally-Ann Mullin.

Matt's underground clubbing smock was also deemed a fail.

"It's technically an oversized jersey-jumper."
"It's technically an oversized jersey-jumper."

He missed the brief completely and created a grey, hooded outfit that didn't impress the judges at all.

"It's DEFINITELY NOT cocktail" says Georgia shaking her head. "It's technically an oversized jersey-jumper."

And we have to agree.

GEORGIA SHINES

Not every model can successfully make the transition to television presenter but Victoria's Secret Angel Georgia Fowler gives it a good nudge on this season of Project Runway NZ.

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Georgia Fowler giving a round of applause to the designers. Photo / Supplied
Georgia Fowler giving a round of applause to the designers. Photo / Supplied

She's no Tyra or Heidi but her enthusiasm shines through.

The Kiwi model lives in New York and looks to be taking a leaf out of Rachel Hunter's book, broadening her career by getting some television presenting skills under her belt.

Georgia commands the stage and smiles warmly when explaining to the contestants the rules of the competition and reminds them of the $50k reward.

NAILED IT

23-year-old Aucklander Benjamin Alexander won the first challenge and was lost for words when the judges told him.

"How does it feel to win?" asked Georgia.

"It feels good, thank you," said a meek-yet-highly-competitive Benjamin.

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Benjamin Alexander's winning design. Photo / Supplied
Benjamin Alexander's winning design. Photo / Supplied

His white jacket-styled dress with rounded shoulders and large ruffled sleeves was a favourite with the judges.

"I was taken by the shape and simplicity and the overall elegance of the silhouette... it was very impressive," said judge Benny Castles.

ONES TO WATCH

22-year-old Christchurch designer Caitlin Crisp also displayed impressive skills.

Crisp used her 'watermelon and mint' soda inspiration to create a peach coloured high-necked swing dress with a twist of green at the nape of the neck – a clear nod to 1960s fashion.

Caitin Crisp's high-necked design. Photo / Supplied
Caitin Crisp's high-necked design. Photo / Supplied

Judy Gao also impressed the fashion tutor with her intense detailing around the bust of her 'salted lychee' inspired frock.

"There is a level of sophistication and elegance with what you have done, but it does need one more element of surprise," said tutor Andreas Mikellis.

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BYEEEEE NICOLE

28-year-old Aucklander Nicole Schmidt was the first to be eliminated off Project Runway NZ.

Bye bye Nicole.
Bye bye Nicole.

"I am sad that I am the first one to go, it's definitely not where I wanted to be."

"It's so f**king hard and tiring" she said as she sniffed into a tissue as the other contestants gave her a farewell hug.

•Project Runway screens on TVNZ2, Mondays at 7.30pm. Plus, you can watch Models of Project Runway on TVNZ OnDemand.

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