Aside from the 250 events of the weekend, the trust has worked to ensure the entire CBD is caught up in this experience.
Buskers in larger numbers will be attending along with other performances "to create that festival atmosphere".
"If you park down the road you're still getting that experience all the way into town - no matter where you walk there will be something happening."
Mr Smith has also revamped old events to lift their profiles.
"We looked at the standard of the events and what's offered in regards to catering wine and services, and made some changes.
"People travel to be here and they spend a lot of money, so they have quite high expectations."
Sally Jackson, general manager of the Art Deco Trust for the past six years, said she was excited by the new events.
"[Jonathan's] a very creative person and he's bringing his talent to the festival ... he would come running into my office saying, 'What do you think of this? How does this sound?'" she said.
"I'm quite excited by the new events, it'll keep people coming back because they get hooked."
Ms Jackson said she had often seen people attend one year, wearing a simple dress, and they would attend the next year decked out to the nines.
"They come from as far away as Australia, the States, the United Kingdom - we have some amazing repeat visitors."
Ms Jackson said they seen a huge growth period over the past five years as they delved into the international market.
"We invested in international marketing, and had the support of central government because they realised the impact of having the international recognition."
Despite the festival's roots in the past, it is changing with the times - bringing in a selfie competition, feeding more into social media, and adjusting so the growing audience has a Deco experience to remember.
The festival's programme is much fuller this year to reflect the growing numbers of domestic and international visitors.
Visitors will enjoy new events hosted throughout the day such as the Masonic Jazz Breakfast, Dilmah High Tea Affair and Shanghai Nights. Although this year's festival has grown, the Art Deco Trust hopes to engage an even wider demographic, internationally and locally.
Mr Smith said: "To make the festival last another 30 years we are trying to capture that youth market. Children will remember this time now and will take their children in the future.
"There's a big emphasis on children and family events."
This includes the Family Deco Party on Thursday, which Mr Smith expects will become a huge event.
While the extravaganza had many dining events with a focus on Hawke's Bay food and wine, Mr Smith said it had been missing late-night events.
"This year we'll have two new events which start at 9pm and will have non-stop entertainment until [midnight]."
Even some long-time favourite events will have a new twist, though Mr Smith said they were very aware of those long-time patrons of the event who were expecting the "Deco experience" they knew.
For the soap-box derby this meant the addition of speakers along Tennyson St so everyone would know what was going on.
The addition of so many new events did bring some challenges, such as resources.
Ms Jackson said as a two-employee charitable trust they were limited, and so were constantly fundraising or trying to get sponsors on board.
Without the huge number of volunteers, Mr Smith said they wouldn't have a festival.
In terms of making changes, Mr Smith said he took it very seriously especially with events that had been running for years, but also had to think outside the box.
As a community organisation, Ms Jackson said it was really important to them to offer free events as well so the entire community could enjoy the festival.
Mr Smith said some people had said the event was becoming too corporate, but without the sponsorships and paid events they wouldn't be able to deliver the free events.
"I think prices are quite reasonable for the experience you get."
-The Tremains Art Deco Festival starts Wednesday, February 17. Find where to book tickets at ArtDecoNapier.com
