This KB Ford float took out the best business float prize.
As the parade made it's way down High St and back again on a hot, sunny day, crowds packed the footpaths.
"We're so lucky, we've got fantastic weather and this is a great turnout, one of the best," Tararua District Mayor Roly Ellis said. "And it's very good to see so many rural elements, including Lulu the goat and the wonderful vintage car which looks like it's just driven out of the bush, decked out with possums and a deer head."
Clare and Zachariah Emmerson watching the Christmas parade.
Mr Ellis said his one wish now is that everyone shops in Dannevirke this Christmas to support our business community.
Parade results: Champion of champion: Bridgestone; Best children's float: St Joseph's School; best Christmas-themed float: Totara College; Best business float: KB Ford.