Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Cleaner's frantic exit as motel unit gutted in Napier seafront fire

Doug Laing
By Doug Laing
Multimedia Journalist·Hawkes Bay Today·
14 May, 2018 07:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Fire at Napier Marine Parade motel

A motel cleaner knew there was only one thing she had to do when she opened the door to a top-floor blaze in a unit overlooking Napier's Marine Parade yesterday.

Downstairs at the time the alarm activated just after 11.30am, she saw the smoke from the unit above.

"I was on the second floor," said the Shoreline Motel cleaner.

"I ran up the stairs to see if anyone was in there."

Unlocking the door, and aware the room had already been cleaned, she realised no one would be inside, although the thick smoke stopped her going any further, as the fire appeared to spread rapidly from the Marine Parade balcony end towards the guest entrance and kitchen facing Hastings St.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

She said her first thoughts were to make sure everyone was out of the building.

In keeping with the Monday morning turnaround, only one of the 38 units in the three-level complex had guests, but they were not on site at the time. The only others in the building were thought to have been the cleaning staff.

It's understood fire crews responded to reports of a fire and an alarm activation at 11.38am. Photo / Karl Goodchild
It's understood fire crews responded to reports of a fire and an alarm activation at 11.38am. Photo / Karl Goodchild

The woman, who has had about 12 years working at motels and motor lodges in the area, said she knew the blazing unit was unoccupied and her first thought was to evacuate the trainee she'd left downstairs and for other cleaning staff to get out.

Advertisement
Advertise with NZME.

The fire, reported to Fire and Emergency New Zealand via a monitored alarm and several 111 calls, billowed flames from the Marine Parade balcony and the Hastings St entrance to the unit towards the southern end of the complex, almost adjacent to the Nautilus Hotel, on the corner of the parade and Sale St.

Five firefighting units from Napier and Hastings rushed to the scene. Fire and Emergency NZ incident commander senior station officer Brian Dunphy said the smoke could be seen by crews as they left the station in Taradale Rd. The smoke could also be seen from at least as far away as Bay View.

Passer-by Tania Gray, of Napier, said she saw the smoke as she was driving towards the scene on Hastings St. A fire crew was just arriving, and flames were emerging from the unit with thick black smoke billowing into the air.

On Marine Parade a passer-by was stunned as he asked what happened. "I just walked past about 15 minutes ago," he said. "There was nothing then."

Dunphy said the design and construction of such buildings was such that the fire was confined to the unit, with some smoke and water damage to adjacent units.

"They're concrete block wall type of construction, the units are quite well protected," he said.

An extendible ladder unit parked on Marine Parade was used by firefighters to examine the ceiling to ensure there were no further risks after the quick extinguishing of the blaze.

No injuries or health issues were reported and no ambulances were required at the scene, where fire crews remained for more than two hours, with Marine Parade and Hastings St closed to traffic in the block between Sale and Edwardes streets for parts of the emergency.

The aftermath of the fire at Shoreline Motel. Photo / Duncan Brown
The aftermath of the fire at Shoreline Motel. Photo / Duncan Brown

Dunphy said last night the cause was still being investigated. While it started soon after the unit had been cleaned and the cause was not confirmed, it was thought to have been "accidental" and "not suspicious".

Both the Shoreline Motel and northern neighbour the Beachfront Motel have the same owner, based in Auckland.

Advertisement
Advertise with NZME.

They are among four adjacent three-floor motels in the block, which were yesterday morning almost all near-empty after the departure of weekend guests.

Duty management at the Shoreline and Beachfront confirmed no guests had been in the motel at the time. While the all-but gutted unit remained occupiable, staff said that in the interests of guest comfort, accommodation would be provided at the 46-unit Beachfront Motel pending clearing the unit and refurbishment, expected to be "all-go" within a few days.

The Shoreline occupies a site with a hospitality and accommodation history dating back more than 140 years. It was for more than a century occupied by the Victoria Hotel, the last version of which, including a Marine Parade bottle store, was demolished after being sold in 1996, having been in the Diack family since 1957.

Save

    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Teen girl charged with interfering in murder case of 15-year-old Napier school boy

17 Jun 04:44 AM
Hawkes Bay Today

Finding forever home for old farming dogs getting harder - charity

17 Jun 04:41 AM
Hawkes Bay Today

Hawke’s Bay Black Sticks goal-up in Nations Cup defence

17 Jun 04:05 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Teen girl charged with interfering in murder case of 15-year-old Napier school boy

Teen girl charged with interfering in murder case of 15-year-old Napier school boy

17 Jun 04:44 AM

Police say a witness was approached and allegedly threatened on May 12.

Finding forever home for old farming dogs getting harder - charity

Finding forever home for old farming dogs getting harder - charity

17 Jun 04:41 AM
Hawke’s Bay Black Sticks goal-up in Nations Cup defence

Hawke’s Bay Black Sticks goal-up in Nations Cup defence

17 Jun 04:05 AM
'Perfect chance': Homeowner's Matariki lightshow a new tradition for Napier

'Perfect chance': Homeowner's Matariki lightshow a new tradition for Napier

17 Jun 12:02 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP