"I think there has potentially been a bit of a late run. A lot of people are finishing work [Friday] so they have three days of shopping. Also, quite a large number of stores have switched into Boxing Day mode already."
At Toyworld in Napier, the hot-ticket items this year were unicorns and the Boogie Board magic sketcher.
"L.O.L dolls are going absolutely nuts," store owner Jenni Snowdon said.
"The number one seller though is Lego and we have a massive range.
"We keep selling out of scooters and roller skates. What has been a huge hit, is the Boogie Board, which is a magic sketcher. We have boxes that came in yesterday and they just keep disappearing."
Snowdon said with the store open to 7pm over the weekend, she expected shopping to be very busy for the next three days.