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Home / Hawkes Bay Today

Christmas Cheer tracking towards 500 parcels as organisers call for final cash donations

Rafaella Melo
Rafaella Melo
Reporter·Hawkes Bay Today·
17 Dec, 2025 11:39 PM2 mins to read

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Christmas sacks ready for distribution: Coordinator Hellene Overend, left, volunteer Alexis Overend, and Roger Morrison from Napier City Council. Photo / Napier City Council

Christmas sacks ready for distribution: Coordinator Hellene Overend, left, volunteer Alexis Overend, and Roger Morrison from Napier City Council. Photo / Napier City Council

The Napier Christmas Cheer Appeal is closing in on its target, with organisers aiming to pack about 500 parcels this season and already sitting at about 450, with more donations expected in the final days before Christmas.

More than $1800 was donated during last Friday’s street appeal, taking total cash donations so far to just under $7500.

Coordinator Hellene Overend said organisers, volunteers and agencies were “overwhelmed with the generous donations,” but cash donations would make the biggest difference in the final push.

“It would be really nice to get more cash donations in because then we can buy vouchers for families and that way they can choose to buy Christmas treats, pantry staples or meat,” Overend says.

“This kind of empowers the family.”

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She says parcels are distributed through social service agencies who nominate families they are actively working with.

“They are not the same people every year,” she says.

“Nominations are made in October, and a lot of work goes into making sure there are no duplicates and that support is spread fairly.”

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Once parcels are packed, Overend personally handwrites about 800 labels each year to ensure each sack is correctly tracked.

“I spend hours looking at the list to make sure that we’ve got no duplicates in there,” Overend says.

“It’s my act of relaxing in the lead-up towards Christmas here.”

Most parcels were collected and distributed last week from Greenmeadows Hall and are already being delivered by agencies across the city.

“They’re very excited that after working in some tough situations throughout the year, they get to bring a bit of joy to people at Christmas time,” Overend said.

While donations of toys and food have been strong, she says the greatest ongoing need is gifts for teenagers and parcels for people living alone.

Physical donations can be dropped off until December 24, with online cash donations closing on tomorrow.

Any items received after Christmas Eve will be distributed through social service agencies when they reopen in January or placed in community kai cupboards if perishable.

Collection points are:

  • Mitre 10 MEGA Napier - 180 Prebensen Drive
  • Taradale Library - 24 White St, Taradale
  • Napier Library - 1 Tennyson St, Napier
  • NCC Customer Service Centre - 215 Hastings St, Napier
  • Hawke’s Bay Today office in Napier - 104 Dickens St, Napier South (closing midday Friday, Dec 19)
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