"I think I could have gone twice the distance if there had been more people ... I was having fun."
The fun stopped when the Havelock North man and his final adversary, Shayd Tahu, ate the Ghost Chilli.
Mr Watson said according to the Scolville scale, the rating system used to measure a chilli's heat, the jalapenos eaten at the start of the competition had a rating of about 5000. The Ghost Chilli's rating was over a million.
While the heat forced Mr Tahu to bow out, Mr Jones was able to "just handle" the chilli, eating it stalk and all.
When asked the secret to his success, he said: "I just really like hot and spicy food."
Mr Jones won the sum of entrants' fees, a prize pack and a place in the national competition. To prepare himself, he would eat as many hot chillis as he could.