White Ribbon committee chairman Judge Boshier said it was a simple concept.
"Men have the ability to influence other men and we are asking men to step up, and speak up. Whether it's in the workplace, at social events or in your own family - staying silent is no longer acceptable. We must and we can turn this around. But we can only do this if men are willing to play a leadership role."
Pleroma Social Services general manager Kate Luff said that in Central Hawke's Bay last year, at least 91 serious family violence incidents were investigated by police.
"In over half of these cases, children were present.
"Police attend many more incidents, and we know that only a small fraction of family violence incidents are even reported."