Beans, beers & bar talk: Chris Jarvis

FERMENTING: Bay Espresso founder Chris Jarvis is the new owner of Roosters brewery in Hastings. PHOTO/WARREN BUCKLAND

Bay Espresso bean baron Chris Jarvis has made a foray into fermentation. The now owner of Roosters brew house reckons beer attracts all walks.

From the bean to the grain - how transferable are the hospitality skills between these two products?
Fully transferable. I am dealing with a space, food and beverage, and customers. There are subtle differences in how you deliver the food and beverage and how you tailor the space for our customers. Ultimately my ideas will be shaped somewhat by how the customers use the space.

Beer (and coffee) has been dramatically gentrified in Hawke's Bay in recent times - yet Roosters is appreciably blue collar. Is it a case of either or?
The Harrisons' [former owners] vision was exactly that and they were light years ahead of the curve. It was well located to achieve the goal. I don't mind what colour collars use our space. I love having that mix. It makes for great conversation and generally fun times. We are trying to offer not only the locals a better environment but also the "gentry" a space they can share.

What plans do you have for the brewery?
Constrained by location and space. We are offering an all-day menu, tasting trays and a bit of music. We have just finished painting inside and out. Remodelled the kitchen so next is to update the bar proper.

Will you be pulling pints yourself?
Have done in a past life and will continue to do so. It's the best way to find out what I could do better.

Under your watch can we expect a new direction in Roosters' method of brewing/styles of beer.
The brewer at roosters has an incredible back catalogue of knowledge. Our coffee roaster at Bay Espresso also comes from a brewing/wine making background. Many people have been schooled by Chris Harrison over the years. It would be wrong of us not to tap into that experience and try a few different angles. Nothing outrageous, just thoughtful.