Manager Heather Ewart said employees sought to empower and support women "to feel and look their best every day".
Hastings' Grieve Diamond Jeweller won the Jewellery and Giftware award.
Robert Griffiths is a third-generation owner of the business. He said the judging process was thorough. It included the store's "wow" factor, presentation, mix of stock, cleanliness, staff service, stock control and a written explanation of the business. Wallace Cotton of Napier was runner-up in the Home and Garden category.
Mr Griffiths said the Wellington awards evening "was quite a party".
"The Retail NZ Top Shop awards celebrate those who have achieved retail excellence over the past year, and aims to lift the bar of retailing in New Zealand," Retail NZ chief executive Mark Johnston said.
"The best stores are selected based on three rigorous rounds of judging - two in-store assessments and a panel selection, across a broad range of store types, including national chains and independent boutiques."