Napier City Business Inc. manager Zoe Barnes said 2015 was "the busiest November in years" and there were was "a tremendous amount of tourists in town".
Hastings City Business Association general manager Susan McDade said three years ago it took her two hours to make deliveries to retailers in just one block "because everyone had a complaint".
Now they were too busy to chat.
"They're like, 'things are great but I can't talk now'.
"It feels good."
She said the growth in large-format retailing in Hastings, the latest being Bunnings Warehouse's new Hastings store, would further establish the city as a region-wide retail destination.
The number of November transactions in Hawke's Bay increased 15 per cent, ahead of Gisborne on 11.8 per cent and Bay of Plenty on 11.4 per cent, according to Paymark, with the national increase 8.6 per cent.
The report said the earthquake of November 14 caused a drop in the day's takings in most regions, with spending 3 per cent or $4.2 million below the level of the previous Monday.
The following day saw an annual growth rate increase and two days later a return to the longer-term trend.