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Home / Hawkes Bay Today

Bay busy with car registrations

Catherine Gaffaney
By Catherine Gaffaney
Reporter·Hawkes Bay Today·
4 Feb, 2015 04:00 AM3 mins to read

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More than 330 new and used Suzuki Swifts were registered in Hawke's Bay last year. Photo / File

More than 330 new and used Suzuki Swifts were registered in Hawke's Bay last year. Photo / File

Hawke's Bay residents are buying more new cars than ever, according to a Hastings car dealer.

New Zealand Transport Agency figures show 2223 new vehicles were registered for the first time in Hawke's Bay last year, while 2306 used vehicles were registered.

The model with the most new registrations in the region was Suzuki Swift at 331 vehicles, followed by Nissan Tiida at 135 and Mazda Axela at 114.

Stu MacDonald of Stu MacDonald Motors in Hastings said there seemed to be a massive change in people buying new cars.

"People are buying new cars now more than ever," he said. "The sales also stimulate the used-car market because people will generally trade in a high-end used car so they can buy new. It's a flow-on effect."

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Last year had been a good year for sales as a result, though not as good as in the main centres, he said.

"New car sales were up hugely in the big centres. I don't think an increase to that level ever happened in the regions but, as with other things like property sales, what happens in Auckland usually happens six months later in the regions."

The dollar had made a massive difference to buyer confidence and sales, he said.

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"The dollar was strong for most of last year. It's now taken a tumble which could mean cars get a little bit dearer moving forward, but that could change again tomorrow or next week."

NZME. regional motoring editor Colin Smith said record sales of new commercial vehicles had meant a strong year for car dealers.

Growth in the SUV market was particularly evident - nearly 30 per cent of the market was SUVs in 2014.

"More makes are 2WD, rather than 4WD, meaning they have lower running costs," he said. "It also comes down to the fact there's such a huge amount of SUVs now - almost every manufacturer makes SUVs.

"And they're a fashion thing. Commercials and families are buying them because they look good and have good features."

The large and medium car segment had become a smaller slice of the market, as a result, though Holden Commodore was the second biggest seller of the year, he said.

"Holden Commodores are still a popular car, though in general people are moving away from having larger cars."

The price of new cars had remained relatively static in the past five years, he said. "A vehicle that was $50K five years ago, will still be $50K now with a few more safety features so there's a perception of them having better value."

A catch up from the global financial crisis when businesses and individuals didn't renew their cars had also contributed to the strong 2014, he said.

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