A diver has died on the Māhia Peninsula near Gisborne after getting into trouble at Blacks Reef.

A police spokesman said they were called to the incident at Mahia Boating and Fishing Club about 10.30am.

"The diver was taken out of the water by diving buddies on to a boat, and taken to the nearby boatramp where they were met by emergency services for first aid," he said.

"Sadly, the diver died at the scene."

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The Wairoa man was in his 30s.

The spokesman said no more information is available to share about the diver at this stage, until next of kin have been advised.

A St John spokesperson said ambulance staff also attended.

Club president Jarred Moroney told Hawke's Bay Today he was out of the area and unaware of any incident.