For the third Christmas, Wairoa's Bloom n' Loco will be open for business to help shoppers find the perfect gifts to go under the tree.
The Marine Parade store opened in 2015, and sells flowers, gifts and homewares.
"We can definitely tell people have begun to shop for Christmas," owner Kimberley Bell said.
"We have been trying to encourage our lovely local ladies to shop early for Christmas so they have time to relax and enjoy the time coming up to Christmas a bit more."
Encouraging early shoppers meant a lot of "goodies" had been brought in earlier to the shop, which had already been "blinged out" with lights and decorations.