"We don't want to become elitists, it's more about being able sit in there and have a meeting. It's about opening us up to the world on an international level and it's about us being a bit more aware that this the most unique event in the New Zealand calendar," says Aroha Te Kanawa , sponsorship manager for Kahungunu Iwi Inc.
"At the end of the day we all lead busy days and four days of kapa haka is a lot to commit to, this club gives an opportunity to enjoy kapa haka. All we're doing, is just stepping it up a notch."
Te Matatini is being held at the Hawke's Bay Regional Sports Park and is expected to attract around 15,000 visitors every day.
The week-long festival will include a four day kapa haka extravaganza where the top 40 teams in the world will compete on stage.
Competitive kapa haka has a huge following with groups from Australia also making the trip across the ditch to compete against the world's best.
It's the first time Ngāti Kahungunu has hosted the bi-annual event since 1983 and Te Kanawa says it's a prime opportunity for business networking.
The region won't get another opportunity to host the competition for another 24 years and it's expected to boost the local economy by millions, with the competition in Ngāi Tahu bringing in an estimated $24 million return to its economy.
"It's not just a Māori event any more, some of the local non-Māori may be thinking - what is this?"
To help answer that question, Te Kanawa is hosting a business network hour on the 30th of November at Greenmeadows Hall in Napier.
The meeting is supported by Napier City Council and Hawke's Bay Tourism and all tourist operators and business owners in the region are invited to come along including the vineyards.
"It's about organistions coming along to learn and understand just what Te Matatini is and what the Kahungunu Festival is and how they can come onboard and get involved. It's an invitation not just for Māori but for all non-Māori as well."
"We just have to be a bit more global in our thinking, Te Matatini is the biggest thing on the Māori calendar and it's becoming hotter."
"The peformers are becoming so conscious of their health and well being, and they're fit becoming hotter and hotter ever year."
"It's all about becoming so proud of who we are and the commitement of the performers is amazing."
"We're stepping it up and showing that we run our own businesses and that you can still come in and meet other people and have meetings and enjoy beautiful food all while promoting the local talent, artists - it's all a win-win."
Ticket holders do not get a direct view of the stage instead have large screens inside their own lounge, and can access the VIP seated area which are the best seats in the house.
"A lot of people would buy for their kuia (female elder) as a gift so they can go and sit in the lounge and be out of the hot sun."
"People are able to share the ticket with their colleagues so that everyone can have a turn inside the comfort of the lounge."
The idea was modelled off the 500 Club Te Rima Rau that was done at the Rotorua Te Matatini festival in 2013.
However this time around there is another corporate offering specially targeted at businesses that want to make the most of the opportunity.
At a cost of $5000 its a special corporate package to promote business, but will be
"What we're doing is a fabuous 5000 package for corporate events for the four-day duration, all the vineyards on board and we're working with Hawke's Bay Tourism."
"We're doing exclusive events at a vineyard that will feature a Māori artist and a Māori performer that will entertain and set the tone for manuhiri (guests) including finger food and wine tastings."
"The vineyard corporate option is great because there are a lot of people that want to promote their buinsess and this way they are able to invite up to 20 clients."
With the VIP tickets almost all but sold out there are only 500 Pāua Club tickets available for purchase and they are expecting them to sell out.
More details about where to buy tickets and what events are on and when can be found at kahungunufestival.com