Meetings with local tourism operators, the centre's volunteer ambassadors and "all those involved" took place this week in preparation.
"It is going to be good to see the passengers here again enjoying themselves and I would say we will see some familiar faces return."
Ms Libby said during the previous season staff had encountered passengers who were on their fifth or sixth visits to the Bay.
After the Sun Princess departs for Wellington in the evening there will be a three-week lull before the season really kicks in.
Five liners are scheduled to arrive in November, seven in December, 14 in January, 10 in February, four in March, three in April and one in May.
One feature of the season will be the appearance of three liners, albeit smaller boutique ones, during the Tremains Art Deco Festival between February 17 and 21.
On February 17 the Carnival Spirit with 930 passengers will call, followed by the Europa with 160 passengers on February 18 and the Pacific Pearl with 514 passengers on February 20.
As a destination, Napier got top marks from 84 per cent of cruise ship visitors in a survey carried out by Cruise New Zealand.
For 42 per cent of passengers expectations were exceeded.