Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Apple AI: The new tool helping Hawke's Bay orchardists

Gianina Schwanecke
Gianina Schwanecke
Reporter·Hawkes Bay Today·
27 Jun, 2021 04:20 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Spectre uses AI technology to capture and analyse data from pictures taken of the top of fruit bins. Photo / Supplied

Spectre uses AI technology to capture and analyse data from pictures taken of the top of fruit bins. Photo / Supplied

From appraising the quality of freshly picked apples by hand to capturing a snapshot of the crop in second, a new AI tool is changing the horticulture industry.

The new tool comes from Hectre, a New Zealand startup delivering orchard technologies to the fruit industry.

Research and development manager Luke Butters explained their new tool, Spectre, uses computer vision AI run on AWS to deliver fruit size and colour data within seconds from a mobile device.

He said regardless of the hours put in, manual assessments didn't produce particularly accurate results.

"Everyone was doing everything on paper.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"They are good at growing things. We are good at developing software.

The data collects information about fruit size, colour and quality. Photo / Supplied
The data collects information about fruit size, colour and quality. Photo / Supplied

"We wanted to create a really simple to use orchard management tool."

The smart technology captures a snapshot of crop data from the top layer of the fruit bin, providing growers with early size data to quickly and accurately assess how well pickers are picking to the brief.

Advertisement
Advertise with NZME.

This improves decision making in fruit packhouses regarding storage, packing, and sales, and reduces waste.

With hundreds of different apple varieties, Butters said they had to log different data sets for each, with the AI learning as it collects more information.

"We had to put in a lot of work to set out all of those unique conversions for different varieties.

Spectre has recently been rolled out to the citrus industry as well. Photo / Supplied
Spectre has recently been rolled out to the citrus industry as well. Photo / Supplied

Hawke's Bay-based Rockit Global was one of the early adopters, with Spectre now expanding to other fruits including the citrus industry.

Similar AI technology has been employed by Cropsy, a monitoring system for vineyards and orchards, which maps the plants as they grow.

Both systems operate using Amazon Web Services.

Head of small and medium business for commercial sales Haren Samarasekera said emerging technologies like machine learning, artificial intelligence and data analytics deliver significant benefits to New Zealand's agricultural sector.

"These startups help contribute to New Zealand's economy, job creation and also create new and innovative offerings that help local farmers, growers, ecologists, and other customers challenge the status quo.

"We're proud to support them and our local agricultural sector."

Save
    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Te Mata Peak discovery sparks warning to landowners over invasive weed

24 Nov 02:46 AM
Hawkes Bay Today

Police speak to man after indecent act at Hawke’s Bay beach

24 Nov 02:20 AM
Hawkes Bay Today

One of the biggest crane lifts in New Zealand for new bridge north of Wairoa

24 Nov 02:17 AM

Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Te Mata Peak discovery sparks warning to landowners over invasive weed
Hawkes Bay Today

Te Mata Peak discovery sparks warning to landowners over invasive weed

Biosecurity teams have sprayed Te Mata Peak after removing the weed.

24 Nov 02:46 AM
Police speak to man after indecent act at Hawke’s Bay beach
Hawkes Bay Today

Police speak to man after indecent act at Hawke’s Bay beach

24 Nov 02:20 AM
One of the biggest crane lifts in New Zealand for new bridge north of Wairoa
Hawkes Bay Today

One of the biggest crane lifts in New Zealand for new bridge north of Wairoa

24 Nov 02:17 AM


Kiwi campaign keeps on giving
Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP