It seems rugby doesn't have to keep reinventing the wheel - all it has to do is realign it.
With Super Rugby, a la conference style, making fans reach for antacid tablets most of the season it's anyone's guess how many of them will have the stomach for the proposed Global 10s tournament.
Duco Events, who have a monopoly on organising the Auckland Nines, are about to give birth to another illegitimate child, apparently undergoing a three-year gestation phase.
What should the rugby faithful infer from that?
Is the XV format so unappetising that every few years someone has to tamper with the template to tease fans' taste buds?
The Global 10s, which will be launched next month, will be locked in at Suncorp Stadium, Brisbane, for at least the next four years.
Fourteen teams from six countries, including all Kiwi and Aussie franchises, will vie for prizemoney from a pool of $1.6 million that will include appearance fees.
The Robbie Deans-coached Panasonic Wild Knights (Japan), Bulls (South Africa), Toulon (France) and the Samoa national team know the secret password to this party, pending Duco's RSVP, a fortnight before Super Rugby kicks off.
Okay, so all the other South African franchises didn't buy into it.
Is it because of the politics surrounding the government's push for more indigenous players in every franchise?
In May, sports minister Fikile Mbalula, reportedly took away the country's right to bid for international cricket and rugby tourneys because of its failure to meet ethnic quotas.
You somehow get the feeling the South African franchises, who are the lifeblood of Super Rugby, must feel like they have been invited to the wedding of an estranged spouse in the throes of a bitter matrimonial settlement.
The potential of losing a chunky slice of the monetary pie must be at the crux of it all.
Samoa, who didn't have the goods to make the cut for Rio Olympics, are in the equation but, not surprisingly, the kings of sevens, Fiji, are missing.
Perhaps the best explanation for Fiji's absence unwittingly comes from Deans.
"The traditionalist gets frustrated with sevens because it's almost too fast and it doesn't have that same point of difference in XVs where it generally caters for all shapes and sizes," said the Kiwi coach in endorsing the Global 10s as a good blend.
"When you take five players off the field you get the speed and width but you also get defence and set-piece elements. Teams have to work harder for momentum than in sevens."
Oops, the value of Rio Olympics gold in the sporting stock exchange just hit an all-time basement low.
All Global 10s teams have agreed to field their five top-earning players at the tourney.
Is that why some of the marquee New Zealand players turned away from the All Blacks Sevens' stint in Rio as if it was unappetising cold pizza following a boozy night out?
That stance is no more transparent than in golf where top professionals are withdrawing because securing a lucrative tour card will take precedence over winning medals at Olympics.
The Wellington Sevens, as a leg in the IRB Sevens Series, has become a white elephant but that hasn't deterred the Brisbane council and Queensland state government to roll the dice on the Global 10s.
Considering Australia's Super Rugby franchises have struggled this season it makes perfect sense to give the cousins across the ditch a flutter as most probably insurance for next season's gate takings.
With the mediocrity of most South African franchises in the iffy Super Rugby conference format, should New Zealand rugby emulate the stance of the Ockers in Transtassy netball?
That is, go back home to strengthen the grassroots to earn the right to play at a higher echelon rather than just making up numbers to fill prime-time TV slots amid dwindling viewership.
The Global 10s, which is tantamount to a sweetener, will be televised across 20 different markets on the rugby landscape.
Maybe players gravitating to a lucrative European market are to blame for the anaemic Aussie and South African outfits.
Either way, threatening to strip players of international duties seems to be a draconian method of countering a fiscal monster.
Will the Global 10s be a good yardstick for the preseason preparation of franchises in the humidity of Brisbane, never mind the risk of injuries and any suggestion of burnout because of a hectic professional and international calendar?
Whether it'll stand the test of time and fans' patience remain to be seen.
What is undeniable though is that, akin to children tiring of puppies and kittens once the novelty of cuteness and fluffiness wears off, the sevens is doomed to make way for a new pet in Global 10s.
It isn't farfetched to suggest Super Rugby itself is in dire need of a facelift.
The question is how many ways can rugby entrepreneurs repackage a competition before the congregation buys into the concept?
As Duco head honcho David Higgins says: "It's the Mt Everest."
So how many viewers are willing to scale those heights?