Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

'A fundamental shift in the Kiwi palate': One in four NZers put tomato sauce on steak

Hawkes Bay Today
4 Mar, 2019 08:37 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
One in four Kiwis apparently like to put sauce on their steak. Photo / Supplied

One in four Kiwis apparently like to put sauce on their steak. Photo / Supplied

More than one in four Kiwis allegedly prefer their steak with tomato sauce on it.

That's according to some unscientific research conducted by Hawke's Bay-based sauce company Wattie's, along with Beef + Lamb New Zealand.

More than 1000 of the 4000 participants in the poll (29 per cent) said they used sauce to enhance their steak experience.

The other 71 per cent said sauce on steak was something they side-stepped.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Rod Slater - head of steak, sauces and other meaty matters at Beef + Lamb New Zealand - said the results of the research were quite interesting.

"For a data junkie like myself, this research is absolutely fascinating.

"I always held the belief that New Zealand-grown, grass-fed beef was simply too tasty to require sauce. However, what we are seeing is a fundamental shift in the Kiwi palate," Slater said.

For Amy Vu, who oversaw marketing for Wattie's Tomato Sauce, the results were no surprise.

Advertisement
Advertise with NZME.

"Of course we know many New Zealanders love our tomato sauce on their steak – It's a Kiwi thing," Vu said.

Not everyone is as enthusiastic about the combination however, with comments from outraged steak lovers joining the debate on Beef + Lamb's Facebook page.

"If you put ketchup on steak, you're just as bad as Donald Trump"

"Maybe the world keeps omitting NZ from maps because you guys are putting ketchup on steaks"

Discover more

Forbes goes crazy for Kiwi Wagyu beef

15 Feb 04:24 AM
Lifestyle

Could you scoff a loaf-sized cream doughnut in two minutes?

27 Feb 05:00 PM

"If it's steak in a pie - yeah."

Save
    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Blossom Festival draws 22,000 for Hastings parade

21 Sep 10:53 PM
Premium
Hawkes Bay Today

'Enormous' disruption: Backlash at hospital's plan to relax family visitor hours

21 Sep 06:00 PM
Premium
Business

Inside Wattie's slide: Three years of losses and a $210m writedown

20 Sep 08:00 PM

Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Blossom Festival draws 22,000 for Hastings parade
Hawkes Bay Today

Blossom Festival draws 22,000 for Hastings parade

About 22,000 people filled Hastings’ streets for the 2025 Blossom Parade.

21 Sep 10:53 PM
Premium
Premium
'Enormous' disruption: Backlash at hospital's plan to relax family visitor hours
Hawkes Bay Today

'Enormous' disruption: Backlash at hospital's plan to relax family visitor hours

21 Sep 06:00 PM
Premium
Premium
Inside Wattie's slide: Three years of losses and a $210m writedown
Business

Inside Wattie's slide: Three years of losses and a $210m writedown

20 Sep 08:00 PM


Kiwi campaign keeps on giving
Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP