Fires are stoked and warming beverages prepared, to cater for the crowds at Hawke's Bay's inaugural Winter Food and Wine Classic.
Following a successful summer series, this new event was created to bring locals and visitors out of hiding, during the colder months.
"We are delighted, Winter FAWC is going off, it's the first one so we are really excited, " Hawke's Bay Tourism general manager Annie Dundas said.
Punters were clearly crying out for an excuse to don their best and get out of the house, with 80 per cent of events full and many more with just a few tickets left.
From tomorrow until Sunday, FAWC guests will attend a host of taste bud-tingling experiences, designed with winter in mind.