"Great wine is all about occasion and creating memorable experiences," he said.
"That's best achieved with good company, outstanding food and it's even better if that experience is created in the place where the wine is made."
He said the team at the Greenmeadows-based winery had worked in with Dish Catering to create what he described as a menu which enhanced the character, complexity and texture of Church Road wines.
"The desire was to create a unique style of dining with a real focus on wine and food pairing."
He said the summer menu would be presented as sharing plates which would encourage a relaxed but high quality dining experience.
Ms Parton said she had gone for food which was "vibrant and flavourful" and with an emphasis on Hawke's Bay-sourced artisan products.
She said the menu, which includes dishes like seared tuna, apple fennel salad, pea dill dressing and preserved lemon aioli matched with Church Road Grand Reserve Sauvignon Blanc 2011 and pork belly pancake, crispy soy poached pork with hoisen sauce and Asian salad with Church Road Pinot Gris 2013, reflected the winery's production philosophy of combining traditional influences with innovative flair.
The Church Road Winery Cellar Door and Restaurant opens on November 18 and will run until late March 2014.