A small contribution from each T-shirt sale will go back to a fund for community pride initiatives.
“These unique T-shirts are more than a piece of clothing – they’re a badge of honour for those who call Tamatea - Central Hawke’s Bay home,” Annand said.
“This is what Santa stockings are made for - presents that pull at your heartstrings.
“Our hope is that social media is flooded with snaps of people wearing their T-shirts and being proud of their connection to Central Hawke’s Bay, all over the globe.
“It keeps our pride in this great little place alive no matter how far we roam.”
CHB Proud - Mana Tamatea T-shirts are on sale now online through Personalise It and come in blue, white, green, black and pink.