Fresh from a trip to China, conducting a wine tasting "to whip up a little bit of PR" for customers of his Two Gates wine, he said his day-to-day job was running the contract winemaking business The Hawke's Bay Wine Company.
The company has completed its third vintage at its Pandora home in Napier. The 10,000-tonne plant was previously owned by global giant Pernod Ricard before being bought by local investors.
The new home was a big jump for The Hawke's Bay Wine Company - its previous winery was 700-tonne.
He said the contract winemaker had 25 customers but ran 24-hours-a-day during harvest, so there were no problem finding processing slots.
The new winery was again at full capacity this year from the Wine Company's third Pandora vintage.
Full tanks did not mean there was no room for more Hawke's Bay grapes - the plant was storing wine from Marlborough.
"If we needed to increase the amount of production we would just decrease the amount to storage."
Any growth at Pandora will be demand driven. "We want to do that with the customers - we don't want to speculate."