Legal firms from Wairoa to Dannevirke are being invited to participate in a new profitability survey that will enable them to compare how they stack up against their competitors.
While the legal practitioners' performance survey is new to Hawke's Bay, it has been undertaken in the Auckland marketplace for the
past six years and is seen as a valuable benchmarking tool.
Initiated by the legal business development unit of the Markhams Chartered Accountants and Business Advisors group, the confidential survey has been extended to encompass the central North Island area, with a separate survey also being undertaken in Christchurch.
Markhams Hawkes Bay principal Hamish Pringle said Auckland firms used the information to compare themselves and to look for ways to improve their operations. It was also widely used to assist with salary reviews and incentives.
"Legal firms are businesses as much as any other and they haven't escaped the recessionary times we are in," he said.
