"Especially when we do schools - headmasters talk," he said.
He does his own quality control, which is a good opportunity to keep up customer relations, he says.
Submitting low tenders was no guarantee of success.
The judges said his franchise was focused and well operated.
"Bruce is clear about where his opportunities lie and takes a well-planned approach to tackle them.
"He has a solid approach to structuring his business with a robust approach to communication that ensures all staff understand the business direction and plans."
Paramount Services won the Business Services Franchisee of the Year award. The judges said Paramount was performing well on the back of clear leadership, planning and execution.
"The company has clear plans for growth and international expansion, which will build on their sound systems and processes and well-trained people." Paramount launched into Australia in 2012.