"Downloading and streaming music and movies will now be much quicker and the service will make other cloud-based services, including gaming, so much more usable.
"This is timely given the imminent arrival of online streaming content services, like QuickFlix and NetFlix.
"In the coming 12 months we are progressively offering fibre to people in Central Napier, Napier South and the Marine Parade. This will extend to parts of central Hastings and the Camberley Area."
NOW are offering introductory deals including free standard installations for residential customers until the end of the year.
The Government's UFB scheme will offer 75 per cent of New Zealanders download speeds of at least 100MB/sec by the end of 2019.
Hospitals, schools and businesses are first in line to be hooked up followed by affluent areas which were seen as more likely to use the service initially.
Over the 8 year rollout about 25,000km of fibre will be laid around the country, enabling connections to 1.1 million homes.
UnisonFibre is building 140km fibre loop through Hastings, Napier and Havelock North.
