Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today / Business

Hawke's Bay butternuts for best soup

By PATRICK O'SULLIVAN - Business Reporter
Hawkes Bay Today·
16 May, 2011 05:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Hawke's Bay butternuts were the secret ingredient that helped Wattie's reign supreme in TV3's consumer-watchdog Target investigation to find the best pumpkin soup.
Production of Very Special Creamy Pumpkin soup is under way with the recent harvest of the last summer crop.
While they are at peak freshness, over 1250 tonnes of Hawke's Bay pumpkins were being turned into over one million cans of soup.
Ian Mackay, Wattie's product development manager, said butternut pumpkin was used because of its natural creamy texture, rounded pumpkin flavour and consistently bright colour.
He said that while pumpkins could be stored and used over many months, there was a risk they started to lose flavour, texture and sweetness.
"To get the very best quality we make this soup from fresh butternut," Mr Mackay said.
"You can't beat making this soup from a fresh ingredient which has a delicious taste profile."
High in antioxidants, carotenoids and fibre, butternut pumpkin was a very versatile vegetable and an ingredient in more than 20 of Wattie's products.
Wattie's Agricultural Manager Ivan Angland said the butternut crop was grown in Hawke's Bay as a rotation crop following tomatoes. Crop rotation ensured soil fertility and kept pests and diseases to a minimum.
The Target test said Watties' Very Special Creamy Pumpkin Soup became the winner by "combining the taste results with nutrition, pumpkin content and value for money."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business

Hawkes Bay Today

'Very sad': Why boutique dairy company is closing its doors after 15 years

04 May 11:44 PM
Business

House prices down in most regions in year to March

14 Apr 10:09 PM
Hawkes Bay Today

Hours from death: Apple Watch saves Hawke's Bay woman's life

09 Apr 07:00 PM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Business

'Very sad': Why boutique dairy company is closing its doors after 15 years

'Very sad': Why boutique dairy company is closing its doors after 15 years

04 May 11:44 PM

'I feel it's a tragedy because the brand is about improving the outcome for the planet.'

House prices down in most regions in year to March

House prices down in most regions in year to March

14 Apr 10:09 PM
Hours from death: Apple Watch saves Hawke's Bay woman's life

Hours from death: Apple Watch saves Hawke's Bay woman's life

09 Apr 07:00 PM
Premium
'Crouch, touch, hold’ before engaging with US: Hawke’s Bay industry wary of tariff scrum

'Crouch, touch, hold’ before engaging with US: Hawke’s Bay industry wary of tariff scrum

04 Apr 02:37 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP