Former Black Cap Mathew Sinclair has a winter job with Business Hawke's Bay in an economic development role, to engage more businesses with the agency.
The Central Stags player will be hitting the road from Wairoa to Waipukurau, identifying issues and making referrals to support agencies.
He will also be promoting the Business Hawke's Bay online directory, which has about 3000 listings.
He said he was looking forward to meeting as many business owners as possible and getting their feedback.
"It's important that businesses are aware of the support services being offered," he said.