Start doing press releases
You can make a press release about almost everything: extra learning you've taken on, certificates and awards, new customers, sponsorship taken in the community. Try to spread the word - be a better marketer.
Use email signatures cleverly
Signatures on emails are a great way to market
yourself and your different products and services to different clients. Your email software package should have a wizard that walks you through creating it. Search your email software's help function to find signatures.
Start doing thank-you notes, cards and emails
You know the recommendation that you should always send thank-you notes and cards. But what if you see a lot of prospective clients in a week? Or you're just too busy? Why not do a mix of thank-you notes and emails?
Direct your audience in what action you want them to take
Plan ahead. Sure, you might want people to click to your website and order something then and there. But is there anything else? Do you want them to give you more information? Do you want them to pass the email on to a friend? Do you want them to sign up for regular emails? So if this is prompting you towards your first email campaign, stop. Go for a walk. Think. Really think. What actions do you really want your readers to take?
Written by international speaker and bestselling author Debbie Mayo-Smith. For more tips and over 500 how-to articles got to www.successis.co.nz
