The innovator said he decided to have a go at inventing his own cleaning tool, just as a hobby.
"Eventually I came up with a spray and suction device that uses turbulence and a vortex to draw away the cleaning liquid and with it grime and dirt. It's like a cleaning tornado," he said.
The Napier man said the real intelligence of his design was the machine's ability to control the cleaning liquid, so it doesn't ruin the electronics of the escalator being cleaned. The prototype cost only $4,000 and was manufactured by a local engineering firm.
Mr Chittock said even a harsh job would only take his invention about five hours, less than half the time of the imported product, so these efficiencies make him competitive.
The invention had a provisional patent while it was still in the testing phase and New Look Escalators used it for contracts from Christchurch to Auckland.
New Look recently gained the cleaning contract for Hawke's Bay's newest (and only) escalator in the newly-opened Farmers store in Hastings.
Store manager Tammy Kupa was impressed with the polished finish that Mr Chittock's invention gave to the store's two escalators
"It works wonders. We saw it in action when he came and cleaned before our big opening and we were amazed at how it worked," Ms Kupa said.
Mr Chittock said the great client feedback was what was driving the enquiries from Australia and Britain.
Despite the growing demand for his cleaning tool, the inventor is committed to staying in Napier.
"Ideally I want to manufacture the tools here and partner with cleaning businesses worldwide under franchise agreements," Mr Chittock said. He said Hawke's Bay engineers were strong on precision and quality, whilst always maintaining good value for money.